When I joined A&F they were in the second year of their rebrand and the business was just beginning to take off. We were tasked with the goal of bringing in as much profit to the business as possible so it could reinvest those dollars to put the updated A&F brand on a self-titled “rocketship”. We had a very small and scrappy marketing team who worked cross-functionally to get shit done. By embracing automation and working closely with the other business lines (merchandizing, site experience, and IT/Dev) I was able to improve the paid search program revenue generation by 3X while spending the same amount of budget.

For most of my time I was the paid search lead for both A&F adults and kids. When a fellow team member left I took over paid social and display for the A&F kids brand (while also running SEM for both adults and kids brands) for about 6 months before I left to join Nike.