Brand & Performance Marketing,
Scaled With Precision
10 years driving growth for brands like Nike, Abercrombie & Fitch, Marriott, General Motors, and Fear of God.
Performance is the science. Brand is the art. I bridge the two.
About Me
A full-funnel marketing leader with a decade of experience managing multimillion dollar budgets across paid search, paid social, video, and display. My strategies have scaled campaign spend and revenue by 4X while retaining high ROAS for luxury fashion and driven $52M in incremental revenue for a global sportswear brand.
Consulting Services
Consulting Services
Fractional Paid Media Director - Director level leadership without the overhead.
Media Audits & Roadmaps - Deep dive assessments with actionable growth plans.
Full-Funnel Media Execution - From discovery to loyalty, I design and manage campaigns across search, social, video, programmatic and direct display, audio, OOH, influencer, affiliate, and email.
Case Study Highlights
Nike
Conducted incrementality testing that validated MMM read outs saving the business $52M in revenue per year
Fear of God
Increased media program spend & revenue across all channels by 4X while maintaining ROAS efficiency
Abercrombie & Fitch
Developed a media plan & measurement plan for a business wide initiative that drove +132% revenue growth YoY.
POV Excerpts
Learn what I think and how I think.
Creative Is The New Targeting
Platforms no longer reward micro-targeting audiences, they reward creative distinctiveness. Performance campaigns are moving past audience interest & demo targeting in favor of broad audiences that self select based on engagement.
ROAS Isn’t Enough
ROAS alone can’t tell you whether your media strategy is actually driving growth. In fact, an overreliance on ROAS often leads brands to underinvest in the future and over credit the past.
Awareness Media Measurement
Awareness is about how many of the right people remember, recognize, and ultimately act on your brand. When measured with the right tools and mindset, it becomes one of the most powerful investments a brand can make.
Think Beyond Marketing Channels
Brands need marketing leaders who can connect the dots across the full customer journey, leaders who can balance creativity with analytics, brand building with performance, and short-term wins with long-term growth.
Case Studies
Let’s work together.
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Let’s Work Together
I’m always looking for new opportunities. Please get in touch!